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Uniqueness: The Importance of the Mundane and the Seemingly Uninteresting
Most of us struggle with the uniqueness of our products or services. And the reason we struggle is because we look for something exciting to showcase in our products and services. And all we seem to...
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The Concept of the Star and the Supporting Cast When Creating Uniqueness
Every movie you’ve ever watched has a common factor. You have a star. And you have the supporting cast. The star gets all the lines. The star gets to do most of the work. The star is the focus. So...
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Announcing: How To Stand Out From Your Competition
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to...
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Announcing: How To Stand Out From Your Competition: Free Goodies
Have you ever wondered what it might feel like to not be me-too? What would it be like to stand out from the competition in a way that customers choose you over everyone else? And what if you were to...
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Positioning: The Difference Between Painkillers and Vitamins
Think about your transaction with Starbucks. You’d think we go there for a coffee, right? But a coffee could be considered a vitamin-kind of business You know how vitamins work, right? You are told...
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